Treecycler's Privacy Policy

The Effective Date of this Privacy Policy is December 1, 2011.

This Privacy Policy applies only to the web site and its features, as well as any subdomains, applications, widgets or online services that post a link to this Privacy Policy, whether accessed via computer, mobile device or otherwise (collectively, the “Site”). The Site is owned or controlled by Treecycler, Inc. (“Treecycler,” “we,” or “us”). This Privacy Policy only covers information collected at the Site and does not cover any information collected at any other web site or offline by Treecycler (unless specifically stated). This Privacy Policy explains Treecycler’s information collection practices at the Site, such as the types of information Treecycler collects regarding visitors to the Site and how we may use that information. Please review this Privacy Policy carefully. In addition, please review the Site’s Terms of Use, which governs your use of the Site.

THIS SITE IS INTENDED FOR USERS AGE THIRTEEN (13) AND OLDER AND AT LEAST THE AGE OF MAJORITY IN THEIR JURISDICTION OF RESIDENCE. By using the Site, you acknowledge that you are at least eighteen (18) years old and the age of majority in your jurisdiction of residence.


This Site primarily allows visitors to redeem Treecycler codes and select where they would like a tree to be planted. Treecycler codes are found on participating direct mail pieces and other participating products. When you redeem a Treecycler code, you will have the opportunity to select from a handful of tree-planting companies throughout the world with whom Treecycler has partnered to have your tree planted. The Site may allow visitors to create a profile on the Site, including via use of a social media connect feature such as Facebook Connect. If you create a profile, it will be a public profile that other visitors of the Site can view and your activities on the Site (such as when and where you planted a tree) may be displayed on various places throughout the Site.


Information You Provide Us

The Site may ask you to provide personally identifiable information, which is information that identifies you as a specific individual, such as your name and e-mail address (“Personal Information”), and other information about you, such as demographic information (your ZIP code or similar information). If we combine demographic or similar information with the Personal Information we collect, we will treat it as Personal Information under this Privacy Policy.

Treecycler may use information collected through the Site, including your Personal Information, to: (1) allow you to participate in promotions, programs, or features we offer or to provide related customer service, including, without limitation, to respond to your questions, complaints or comments; (2) provide you with information, products, or services that you have requested or agreed to receive; (3) process your registration with the Site; (4) improve the Site or our services and for internal business purposes; (5) contact you regarding your use of the Site (including confirming your actions on the Site from time to time) and, in our discretion, changes to the Site policies; and (6) for purposes disclosed at the time you provide your Personal Information or otherwise with your consent.

Please note that information submitted to the Site via a “contact us" or other similar function may not receive a response. We will not use the information provided via these functions to contact you for marketing purposes unrelated to your request unless you agree otherwise.

Community Forums, User Content, and Posting Content To Third Party Sites

The Site may provide you the opportunity to participate and post content publicly in forums, through interactive features and through other communication functionality ("Community Forums"). You may choose, through such features or otherwise, to submit comments, suggestions or other content, (collectively, "User Content"). Please note that your full name may be publicly displayed on the Site along with your User Content and activity on the Site.

Note that anything you post to a Community Forum is public -- others will have access to your User Content and may use it or share it with third parties. Information you choose to post or make available in the Community Forums may be viewed, collected and used by others. If you choose to voluntarily disclose Personal Information, that information will be considered public information and the protections of this Privacy Policy will not apply. Think carefully before you post and use caution before disclosing any Personal Information.

Also, functionality on the Site may permit interactions between the Site and a third party web site, such as enabling you to “like” a product or service on our Site or “share” content to other web sites. If you choose to “like” or “share” content on the Site or to otherwise post information from or via the Site to a third party web site, feature or application, that information will become public and the third party may have access to information about you and your use of our Site.

Information You Provide About a Third Party

If you send someone else a communication from the Site, such as sending an offer to a friend, the information you provide (names, e-mail addresses, etc.) is used to facilitate the communication and is not used for any other marketing purpose unless we obtain consent from that person.

Information We Collect Automatically As You Access and Use the Site

In addition to any Personal Information or other information that you choose to submit to the Site, we and our third-party service providers, including any third party content providers, may use a variety of technologies that automatically or passively collect certain information whenever you visit or interact with the Site ("Usage Information"). Usage Information may include the browser and operating system you are using, the URL or advertisement that referred you to our Site, the search terms you entered into a search engine that lead you to our Site (if applicable), all of the areas within our Site that you visit, and the time of day, among other information. We may use Usage Information for a variety of purposes, including enhancing or otherwise improving the Site and our products and services. In addition, we automatically collect your IP address or other unique identifier (“Device Identifier”) for any computer, mobile phone or other device (any, a “Device”) you may use to access the Site. A Device Identifier is a number that is automatically assigned to your Device used to access a Site, and our servers identify your Device by its Device Identifier. Some mobile service providers may also provide us or our third party service providers with information regarding the physical location of the Device used to access a Site. Usage Information is generally non-identifying, but if we associate it with you as a specific and identifiable person, we treat it as Personal Information.

The methods that may be used to collect Usage Information include the following:

Cookies.A cookie is a data file placed on a Device when it is used to visit a Site or otherwise access our online content. Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our web pages. If you choose to disable cookies, some features of the Site or our content may not function properly.

Web Beacons. Small graphic images or other web programming code called web beacons, (also known as "1x1 GIFs" or "clear GIFs") may be included in our web pages and e-mail messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Site, to monitor how users navigate the Site, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed.

Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third party service provider, is active only while you are connected to the Site, and is deactivated or deleted thereafter.


You may choose to participate in a third party application or feature on our Site (such as logging in through Facebook Connect or otherwise linking the Site with another web site or interactive service) or on a third party web site or service (such as one of our Facebook applications or a similar application or feature on a third party web site or service) through which you allow us to collect (or the third party to share) information about you, including Personal Information. When you choose to participate, you may be opting to link your activity on our Site with that third party web site or service, which may then collect information about your visits to this Site and may publish that activity to your profile or similar feature with that third party (such as if you choose to plant a tree). The information we collect is subject to this Privacy Policy. The information collected and stored by the third party remains subject to the third party’s privacy practices, including whether the third party continues to share information with us, the types of information shared, and your choices with regard to what is visible to others on that third party web site and service. The third party may allow you to remove the application or feature, in which case we will no longer collect information about you through the application or feature, but we may retain the information previously collected. In addition, we may receive information about you if other users of a third party web site or service give us access to their profiles and you are one of their “connections” or information about you is otherwise accessible through your “connections” web page, profile page, or similar page on a social networking or other third party web site or interactive service.


Treecycler may share non-personally identifiable information, such as aggregated user statistics and Usage Information, with third parties, and third parties, including third party content providers and analytics providers, may collect such information when you visit the Site. We do not share your Personal Information with third parties for those third parties' marketing purposes unless you consent to such sharing at the time you provide your Personal Information. We may share the information we have collected about you, including Personal Information, as disclosed at the time you provide your information, as described in this Privacy Policy, including in the following circumstances:

When You Agree to Receive Information from Third Parties or Otherwise Request That We Share Your Information

You may be presented with an opportunity to receive information and/or marketing offers from one or more third parties. If you agree at that time to have your Personal Information shared, your Personal Information will be disclosed to that third party (or parties) and will be subject to the privacy policy and practices of that third party. We are not responsible for the privacy policies and practices of third parties, and, if you later decide that you no longer want to receive communications from a third party, you will need to contact that third party directly. You also may request, sometimes through your use of an interactive feature or third party application, that we share information about you with a third party and we will typically do so under those circumstances.

Third Parties Providing Services on our Behalf

We may use third party vendors to perform certain services on behalf of the Site, such as tracking Site analytics, web site hosts, information feeds or performing other administrative services. We may provide these companies with access to user information, including Personal Information, to carry out the services they are performing for you or for Treecycler.

Sweepstakes, Contests and Promotions

We may offer sweepstakes, contests, and other promotions (any, a "Promotion") that may require registration. By participating in a Promotion, you are agreeing to the terms, conditions or official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice, likeness or other indicia of persona in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winners list.

Administrative and Legal Reasons

We may also transfer and disclose user information, including Personal Information, to third parties: (i) in the event we are required to respond to subpoenas or other legal process or if in our opinion such disclosure is required by law; (ii) at the request of governmental authorities conducting an investigation; or (iii) to protect and/or defend the Site's Terms of Use or other policies applicable to the Site or to protect the personal safety, rights, property or security of Treecycler or any individual. We may also use Device Identifiers, including IP addresses, to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies in our discretion. These disclosures may be carried out without notice to you.

Business Transfers

Treecycler may share Personal Information with its parent, subsidiaries and affiliates, primarily for business and operational purposes. Treecycler also reserves the right to disclose and transfer all information related to the Site, including Personal Information: (i) to a subsequent owner, co-owner or operator of the Site or applicable database; or (ii) in connection with a corporate merger, consolidation, restructuring, the sale of certain of Treecycler's ownership interests, assets, or both, or other company change, including, without limitation, during the course of any due diligence process.


Although the Site currently does not display ads from third parties, Treecycler works with third party traffic measurement services (e.g., Google Analytics) and other vendors to provide us with information regarding traffic on the Site. In connection with providing analytics services, our service providers may collect certain information about your visits to this or other web sites. We do not share Personal Information with these service providers, but they may set and access their own tracking technologies on your Device (including cookies and web beacons) and may otherwise collect or have access to information about you (such as your Site Usage Information). We may share Usage Information about visitors with analytics providers.


You may opt out of receiving marketing communications, change your information stored by Treecycler, or delete your Treecycler account (if an account is offered), by sending an email to privacy [at] treecycler [dot] com with your request in the body and make sure to include the words “Treecycler” in the subject line, otherwise processing your request may be delayed or your request may be unable to be processed.

You may also opt out of receiving marketing e-mails by following the opt-out instructions provided to you in an e-mail you receive.

Please note that we reserve the right to send you certain communications relating to your account or use of the Site (for example, administrative and service announcements) and these transactional account messages may be unaffected if you opt-out from marketing communications.


Certain content on the Site may be hosted and served by third parties. The Site may include third party widgets (such as those that allow you to “like” or “share” content with third party web sites and online services) and the Site may contain links to third party web sites that Treecycler does not control. This includes links from advertisers, sponsors and partners that may use our logo(s) as part of a co-branding or agreement or other relationship, including third parties who are offering the Treecycler program. In addition, Treecycler content may be included on web pages and web sites that are not associated with Treecycler and over which we have no control. These third parties may collect Usage Information through the use of their own cookies and web beacons [Link to those sections of this policy], independently collect data or solicit Personal Information, and may have the ability to track your use of their sites and services. Treecycler is not responsible for the privacy practices employed by any third party.


Treecycler takes commercially reasonable steps to help protect and secure Personal Information that Treecycler collects on the Site. However, no data transmission over the Internet, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information we collect, and you use our Site and provide us with your information at your own risk.


The Site is operated in the United States. If you are located in the European Union, Canada or elsewhere outside the United States, please be aware that information we collect will be transferred to and processed in the United States. By using the Site, or providing us with any information, you consent to this transfer, processing and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.


Treecycler reserves the right to change this Privacy Policy at any time without notice to you. Any changes will be effective immediately upon the posting of the revised Privacy Policy. However, unless you consent, Treecycler will not use your Personal Information collected at the Site in a manner materially different than what was stated in our posted Privacy Policy at the time it was collected.